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Essential Reading
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Two weeks in Italy (what happened shocked me)
I left the business for two weeks. What I came back to broke every rule I'd been taught about growing a firm.
Jan 3
•
Steve Gordon
Jeff is sitting on a goldmine. He can't touch it.
$1M in revenue. A line of clients waiting. And the one thing keeping him from 5X.
Nov 22, 2025
•
Steve Gordon
2
5,000 consultants. Not the partners.
Watch who McKinsey kept. Not who they cut.
Feb 7
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Steve Gordon
4
How I made over $25,000 on vacation
For most founders business development stops when they're not hustling. Fix this first to get paid on vacation.
Dec 27, 2025
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Steve Gordon
4
AI & Your Firm
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The 3 Dimensions of AI (Most Firms Miss These Two)
The firms about to win are doing three things differently.
Apr 25
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Steve Gordon
2
1
The scarcest skill in the economy just changed
It's not coding. It's not prompting. And you've been building it for 20 years.
Apr 18
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Steve Gordon
1
86 million new competitors can't copy this
They'll have the AI. The websites. The polished branding. They still won't have this.
Apr 11
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Steve Gordon
Homeopathic marketing
A consultant in Miami told me LinkedIn doesn't work. I didn't argue. But I know exactly what went wrong.
Mar 14
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Steve Gordon
4
Are you blind to your own advantage?
Liz had years of expertise. Clients loved her. But when she described her work, it sounded like everyone else in her field.
Feb 28
•
Steve Gordon
Latest Editions
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Your expertise is invisible without this.
A man who runs $600M in acquisitions called her out of nowhere. She hadn't pitched him, but she did do this…
Jun 6
•
Steve Gordon
1
He co-founded OpenAI. Now he feels behind on AI.
The anxiety isn't a knowledge gap. And moving faster won't close it.
May 30
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Steve Gordon
2
1
My AI strategy has nothing to do with productivity
Every other firm is chasing cuts. Here's the game I'm playing instead.
May 23
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Steve Gordon
1
Her phone lit up with the kind of news every author waits for
Five thousand prospects in one room. Kara Swisher and Scott Galloway on the same stage. And she didn't pitch a single person to get there.
May 16
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Steve Gordon
1
57 appointments in a day and a half
The window to own your market is open right now. Most firms won't notice until a competitor closes it on them.
May 9
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Steve Gordon
2
1
1
Almost overnight, it dropped 90%
Free reach is over. Trust online has cracked. And one channel alone, even the right one, no longer gets you there.
May 2
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Steve Gordon
1
The 3 Dimensions of AI (Most Firms Miss These Two)
The firms about to win are doing three things differently.
Apr 25
•
Steve Gordon
2
1
The scarcest skill in the economy just changed
It's not coding. It's not prompting. And you've been building it for 20 years.
Apr 18
•
Steve Gordon
1
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