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You're great at what you do. Your market has no idea. Here's where that changes.
Apr 8
•
Steve Gordon
2
We Just Had Our First AI Casualty. It Wasn't What I Expected.
Two weeks ago I redid three weeks of a team member's work on a flight home. Here's the framework that came out of it — and the part that was my fault.
Sep 5
•
Steve Gordon
1
2
Delta Now Makes More From Premium Seats Than Coach. Your Market Is Next.
The premium-vs-middle split is playing out at every level of the economy — all the way down to your business.
Aug 29
•
Steve Gordon
1
The 3 biggest trends of our lifetime just converged
Plus, the single biggest question impacting business in 2026
Aug 22
•
Steve Gordon
1
Nature abhors a vacuum
How a robot ripped me off while I was watching
Aug 15
•
Steve Gordon
1
Most Popular
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I was a networking machine
Jun 13
•
Steve Gordon
4
"Real or AI?"
Jul 11
•
Steve Gordon
2
1
The 3 Dimensions of AI (Most Firms Miss These Two)
Apr 25
•
Steve Gordon
2
1
57 appointments in a day and a half
May 9
•
Steve Gordon
2
1
1
Essential Reading
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Two weeks in Italy (what happened shocked me)
I left the business for two weeks. What I came back to broke every rule I'd been taught about growing a firm.
Jan 3
•
Steve Gordon
Jeff is sitting on a goldmine. He can't touch it.
$1M in revenue. A line of clients waiting. And the one thing keeping him from 5X.
Nov 22, 2025
•
Steve Gordon
2
5,000 consultants. Not the partners.
Watch who McKinsey kept. Not who they cut.
Feb 7
•
Steve Gordon
4
How I made over $25,000 on vacation
For most founders business development stops when they're not hustling. Fix this first to get paid on vacation.
Dec 27, 2025
•
Steve Gordon
4
AI & Your Firm
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The 3 Dimensions of AI (Most Firms Miss These Two)
The firms about to win are doing three things differently.
Apr 25
•
Steve Gordon
2
1
The scarcest skill in the economy just changed
It's not coding. It's not prompting. And you've been building it for 20 years.
Apr 18
•
Steve Gordon
1
86 million new competitors can't copy this
They'll have the AI. The websites. The polished branding. They still won't have this.
Apr 11
•
Steve Gordon
Homeopathic marketing
A consultant in Miami told me LinkedIn doesn't work. I didn't argue. But I know exactly what went wrong.
Mar 14
•
Steve Gordon
4
Are you blind to your own advantage?
Liz had years of expertise. Clients loved her. But when she described her work, it sounded like everyone else in her field.
Feb 28
•
Steve Gordon
Latest Editions
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My 11-month AI experiment (results and conclusions)
The good, the bad, and the ugly
Aug 8
•
Steve Gordon
1
The Underpriced Expert
He's better than the guy charging triple. He just doesn't know it yet.
Aug 1
•
Steve Gordon
2
Marketing in the Age of AI
AI can make you visible overnight. It can’t make anyone trust you.
Jul 25
•
Steve Gordon
1
Multiplayer AI
If you’re not making the leap to Multiplayer AI, you’re already falling behind.
Jul 18
•
Steve Gordon
2
"Real or AI?"
Bill asked me this at a conference in New York. Neither of us hesitated. Most firms are betting their next 18 months on the wrong answer to that…
Jul 11
•
Steve Gordon
2
1
Why AI isn't living up to the promise
Every person on our team was getting results. The company wasn't.
Jul 4
•
Steve Gordon
1
This “AI obituary” is dead wrong (here’s why)
Tim Ferriss is drawing the wrong conclusion in his latest article
Jun 27
•
Steve Gordon
1
Every speaker had a book
150 advisors in the room. Not one of them asked why
Jun 20
•
Steve Gordon
1
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