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We Just Had Our First AI Casualty. It Wasn't What I Expected.
Two weeks ago I redid three weeks of a team member's work on a flight home. Here's the framework that came out of it — and the part that was my fault.
Sep 5
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Steve Gordon
1
2
August 2026
Delta Now Makes More From Premium Seats Than Coach. Your Market Is Next.
The premium-vs-middle split is playing out at every level of the economy — all the way down to your business.
Aug 29
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Steve Gordon
1
The 3 biggest trends of our lifetime just converged
Plus, the single biggest question impacting business in 2026
Aug 22
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Steve Gordon
1
Nature abhors a vacuum
How a robot ripped me off while I was watching
Aug 15
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Steve Gordon
1
My 11-month AI experiment (results and conclusions)
The good, the bad, and the ugly
Aug 8
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Steve Gordon
1
The Underpriced Expert
He's better than the guy charging triple. He just doesn't know it yet.
Aug 1
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Steve Gordon
2
July 2026
Marketing in the Age of AI
AI can make you visible overnight. It can’t make anyone trust you.
Jul 25
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Steve Gordon
1
Multiplayer AI
If you’re not making the leap to Multiplayer AI, you’re already falling behind.
Jul 18
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Steve Gordon
2
"Real or AI?"
Bill asked me this at a conference in New York. Neither of us hesitated. Most firms are betting their next 18 months on the wrong answer to that…
Jul 11
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Steve Gordon
2
1
Why AI isn't living up to the promise
Every person on our team was getting results. The company wasn't.
Jul 4
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Steve Gordon
1
June 2026
This “AI obituary” is dead wrong (here’s why)
Tim Ferriss is drawing the wrong conclusion in his latest article
Jun 27
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Steve Gordon
1
Every speaker had a book
150 advisors in the room. Not one of them asked why
Jun 20
•
Steve Gordon
1
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