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AI & Your Firm
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The 3 Dimensions of AI (Most Firms Miss These Two)
The firms about to win are doing three things differently.
Apr 25
•
Steve Gordon
2
1
The scarcest skill in the economy just changed
It's not coding. It's not prompting. And you've been building it for 20 years.
Apr 18
•
Steve Gordon
1
86 million new competitors can't copy this
They'll have the AI. The websites. The polished branding. They still won't have this.
Apr 11
•
Steve Gordon
Homeopathic marketing
A consultant in Miami told me LinkedIn doesn't work. I didn't argue. But I know exactly what went wrong.
Mar 14
•
Steve Gordon
4
Are you blind to your own advantage?
Liz had years of expertise. Clients loved her. But when she described her work, it sounded like everyone else in her field.
Feb 28
•
Steve Gordon
Your client asked ChatGPT instead
Not dramatically. Not even noticeably. But the questions they used to pay you to answer? They're asking someone else now.
Feb 21
•
Steve Gordon
5,000 consultants. Not the partners.
Watch who McKinsey kept. Not who they cut.
Feb 7
•
Steve Gordon
4
"We were renting our future"
$30,000 a month. Pipeline full. And then we found out who actually controlled it.
Jan 31
•
Steve Gordon
1
He almost missed the two words that changed his business
They came from an offhand comment during a client project. We almost let them pass.
Dec 6, 2025
•
Steve Gordon
4
Jeff is sitting on a goldmine. He can't touch it.
$1M in revenue. A line of clients waiting. And the one thing keeping him from 5X.
Nov 22, 2025
•
Steve Gordon
2
The AI skill no one is training for
The optimists, skeptics, and doomers are all missing something. And it isn't technical.
Nov 1, 2025
•
Steve Gordon
The first place to use AI isn't where you think
Everyone starts with emails and posts. The real leverage is one level upstream.
Oct 25, 2025
•
Steve Gordon
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